Target Audience: Big Data/Hadoop interest
Hadoop is complex, with inherent challenges around skill levels and technological integration. Organizations struggle to determine how to deliver value from Hadoop, resulting in ineffective plans to integrate a holistic solution, including the delivery of useful governed data and analytics. As a result, 70% of Hadoop deployments fail to meet cost savings and revenue objectives.
This email-driven campaign is designed to get a prospects attention by making them aware of the problems that Pentaho solves with content and assets that are aligned to the following Buying Stages:
- Pentaho Awareness
- Product Research
- Product Evaluation
The ultimate objective is to get to the Discovery Call/Engagement stage which is approaching the marketing to sales bridge.
There are a total of nine sets of email copy that you can decide how to use in the most effective way for your organisation, geography, target audience and demand generation objectives:
|1. Filling the Hadoop data lake||Blog/Article||Awareness|
|2. How to drive innovation with Hadoop||eBook||Awareness|
|3. Create a Hadoop strategy for the enterprise||eBook||Awareness|
|4. Make Hadoop easier with our new Starter Kit||Multiple||Awareness|
|5. New Forrester Report: Big Data Integration||Forrester Report||Research|
|6. Delivering Governed Data For Analytics At Scale||Forrester Study||Research|
|7. New Interactive Hadoop Infographic||Infographic||Research|
|8. Demolish analytic bottlenecks||Whitepaper||Research|
|9. How to use Hadoop without coding||Demo||Evaluation|
There are two packaged items in seven languages for download:
EXAMPLE EMAILS – using the Pentaho brand for your reference
PLAIN TEXT EMAIL COPY – for your use, to be incorporated into your marketing campaign/program
*Note: not all emails available in this language
Landing Pages & Content/Assets
To determine where landing pages are hosted and how content/assets are provided and managed, please contact David Landew. There are a number of options and it will be an ideal opportunity to discuss the most effective way to run this campaign, track results and achieve success.