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Hadoop is Hard*NEW*

Target Audience: Big Data/Hadoop interest

Hadoop is complex, with inherent challenges around skill levels and technological integration. Organizations struggle to determine how to deliver value from Hadoop, resulting in ineffective plans to integrate a holistic solution, including the delivery of useful governed data and analytics. As a result, 70% of Hadoop deployments fail to meet cost savings and revenue objectives.

Campaign Structure

This email-driven campaign is designed to get a prospects attention by making them aware of the problems that Pentaho solves with content and assets that are aligned to the following Buying Stages:

  • Pentaho Awareness
  • Product Research
  • Product Evaluation

The ultimate objective is to get to the Discovery Call/Engagement stage which is approaching the marketing to sales bridge.

There are a total of nine sets of email copy that you can decide how to use in the most effective way for your organisation, geography, target audience and demand generation objectives:

Email Title/Subject Content Stage
1. Filling the Hadoop data lake Blog/Article Awareness
2. How to drive innovation with Hadoop eBook Awareness
3. Create a Hadoop strategy for the enterprise eBook Awareness
4. Make Hadoop easier with our new Starter Kit Multiple Awareness
5. New Forrester Report: Big Data Integration Forrester Report Research
6. Delivering Governed Data For Analytics At Scale Forrester Study Research
7. New Interactive Hadoop Infographic Infographic Research
8. Demolish analytic bottlenecks Whitepaper Research
9. How to use Hadoop without coding Demo Evaluation


There are two packaged items in seven languages for download:

EXAMPLE EMAILS – using the Pentaho brand for your reference
PLAIN TEXT EMAIL COPY – for your use, to be incorporated into your marketing campaign/program

*Note: not all emails available in this language

Landing Pages & Content/Assets

To determine where landing pages are hosted and how content/assets are provided and managed, please contact David Landew. There are a number of options and it will be an ideal opportunity to discuss the most effective way to run this campaign, track results and achieve success.